72 Sold Lawsuit: Involve Allegations Against 72SOLD


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72 Sold Lawsuit

72 sold lawsuits involve allegations against the real estate company 72SOLD, which promises to sell property in 72 hours. The company has recently come under the spotlight due to the allegations cast on the company’s operations. Among the major claims are misleading advertising, hidden fees, and unfair business practices. This has put the integrity of this high-profile business model under fire. Over 1,000 homeowners have joined this lawsuit and claimed that this company is making fake promises. If you want to know all the details regarding this lawsuit, give this article a quick read!

72SOLD Information Table

AttributeValue
Company Name72SOLD
Founded2018
FounderGreg Hague
HeadquartersScottsdale, Arizona
Key AllegationsMisleading advertising, hidden fees, unfair business practices
Legal ProceedingsCo-defendant in a lawsuit with Gary Keller
Industry ImpactEthical standards, transparency requirements

Why did 72SOLD become famous?

This real estate company became famous due to its unique home-selling strategy. They claim to sell your house in a short period of 73 hours. In this way, sellers can get paid for their property before they even get listed on MLS, Zillow, or Realtor.com. Not only that, it also offers about 1.25% cash back at closing.

Moreover, they also offer higher convenience, certainty, and higher sale prices compared to other real estate companies.

They managed to fulfill their promise to some extent, as seven independent studies show that clients of this company got higher sale prices in comparison with the other companies. Another independent study claimed that they sold property for a median price 7.8% higher for the last 10,252 homeowners. The company allows its sellers to set their closing date so that they do not have to sell their property for a lower price. Enhance your understanding by reading our in-depth post on 72sold.com Reviews.

Why 72Sold Is Facing a Lawsuit?

There are three main allegations against them, which are as follows:

Misleading Advertising

This company claims to sell the property in 72 hours. However, many users complained that they did not sell the property in the time they mentioned. This has led to accusations of misleading advertisements.

Hidden Fees

Many of their clients claimed that they were charged unexpected fees that were not disclosed at the time of the agreement. This has led to the claim of violating customer protection laws, as transparency regarding costs is very crucial in the real estate business.

Unfair Business Practices

They are involved in unfair business practices. There are claims that they exploited customers and took advantage of sellers. Moreover, some clients claimed that they do not provide proper disclosures. Find valuable tips and strategies in our article about Why is The 1944 Penny Rare.

Company Response to Allegations

72 Sold company has denied all the allegations and emphasized that they follow ethical practices and are transparent in their dealings with clients. According to the company:

  • Their advertisement reflects its business model, and the isolated instances of delays are not representative of its overall performance.
  • All details of the fees and costs are clearly outlined in agreements with clients, and their misunderstanding could be because they do not understand the market norms.
  • All the terms and conditions are mentioned in the agreement with the clients, and their dissatisfaction is not a violation; rather, it is a communication gap.

What to Do If You’re Affected?

If you are also affected by their fraud, you can take the following measures:

Review Your Contract

  • Carefully read all the terms and conditions in the agreement
  • Pay attention to the clauses regarding fees, timeframes, and conditions of sale

Document Your Experience

  • Keep a record of your communications, agreements, and any additional costs you paid
  • If you need to take any legal action against them, it will help

Consult a Real Estate Attorney

  • Know your rights by consulting a professional legal adviser.
  • An attorney can help you to know if you have grounds for a lawsuit or claim

File a Complaint

  • If your concerns are not being addressed, you can file a complaint against them.
  • Your state’s real estate regulatory agency will help you with that

Stay Informed

  • Follow lawsuit updates and keep an eye on all the details that might affect your case
  • Understand the broader context so that you can follow the lawsuit properly

By following these steps, the affected clients can protect their interests from the grievance.

The Future of 72 Sold

The ongoing lawsuit will have an impact on their future. As the company is running its business successfully and continues to expect, the case outcome will decide how the company will work in the future. If they win the case in court, they will probably grow in the future due to their unique business model. 

However, if they lose the case, it will indicate that their business model has failed, and the people will be rather reluctant to connect with them to sell their properties. However, it is important to note that their failure would highlight the challenges and complexities faced by businesses that have unique business models in real estate.

Frequently Asked Questions – FAQs


The key allegations of this lawsuit are misleading advertising, hidden fees, and unfair business practices.

He is the owner of a 49% stake in 72SOLD and is the co-founder of Keller Williams. Most importantly, he is the co-defendant in this lawsuit.

This lawsuit has set a precedent for transparency and ethical practices in real estate. It will lead to stricter policies for companies that promise expedited services.

Conclusion


Emma Johnson

Emma Johnson

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